Jobs, Careers, Future

GJC developed the tag line, case studies, and general revamping of the communications approach for DEWR. GJC also conducted an extensive photo shoot which involved recruiting talent, location scouting, and arranging all elements of the shoot.

Reason for Engagement
GJC submitted and won a competitive tender for DEWR’s campaign, based on our understanding of the brief, our experience in Indigenous communications and the quality of our team.

Client’s Problem
DEWR needed to change the way it communicated with Indigenous clients and to make all DEWR products more client focused, rather than product focused..

GJC’s approach
GJC provided a concept and communication style for all communication products in the DEWR range of Indigenous employment and economic development programs, and advice regarding the implementation of the new communication strategy.

GJC developed 10 case studies with messages to accompany each case study. GJC also produced and managed a two-day photo shoot to provide images which were used in conjunction with the case studies.

GJC developed the tag line to be used for the new communication products and assigned copyright to the tag line Jobs, Careers, Future.

Project Outcome
The case studies and images are being used in a series of materials which DEWR are in the process of developing.

Materials Delivered
Tag line, case studies and images.