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Walking Into Doors (2001)

Client: Office of the Status of Women

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Walking Into Doors was a national, awareness-raising campaign focusing on the issue of domestic and family violence in Aboriginal communities. The primary aim of this campaign was to encourage dialogue within Aboriginal communities on this important issue at national, State/Territory and local levels.

The campaign involved a series of 10 forums on family and domestic violence using local advocates and spokespeople Archie Roach and Ruby Hunter. The tour campaign was assisted by collateral material that GJC produced – including press and radio advertising, posters, brochures and community-specific contact cards, which were distributed throughout 10 communities with up-to-date National, State/Territory and local help numbers. This campaign was conducted in conjunction with Cultural Partners Australia.